API专访|Satisfyer&FUN FACTORY开创行业新时代的德系双星

Since the birth of the world’s first sex shop in Germany, German brands have been active at the forefront of the sexual health industry. Satisfyer and FUN FACTORY are the dazzling“twin stars”known for their innovation within this field.

从德国诞生了世界上第一家情趣商店开始，德系品牌就一直活跃在性健康行业的前沿。Satisfyer 和 FUN FACTORY，便是其中以创新闻名的耀眼“双星”。

Satisfyer，The world's leading sexual wellness brand, advocates for sexual health as something accessible to everyone, integrating technological innovation and sexual health, and is committed to creating a pleasant multi sensory experience for consumers. Satisfyer provides users with the most comprehensive, high-quality, and affordable innovative product range. It is currently sold in over 100 countries, with hundreds of products and over 500 design awards, and enriches the love life of over 100,000,000 people. As one of the fastest-growing sexual health brands in the world, maintaining a leading position in the industry. Through innovative and patented Air Pulse Technology, Satisfier has created a global bestseller in sexual wellness, Satisfier Pro 2, with over 30 million units sold.

 

Satisfyer，全球领先的性健康品牌，倡导性健康适用于每个人，融合技术创新和性健康，致力于为消费者创造愉悦的多感官体验。Satisfyer为用户提供最全面、高质量且价格亲民的创新产品系列，目前已在100多个国家销售，拥有数百种产品和500多项设计奖项，让1亿多人享受更美好的性生活。作为全球增长最快的性健康品牌之一，Satisfyer在行业内始终保持领先地位。通过创新专利空气脉冲技术，Satisfyer打造出性健康全球最佳销售产品Satisfyer Pro 2，已售出超过3000万套。

FUN FACTORY is a premium German brand founded in 1996 , advocating for a fulfilling, liberated, and playful approach to sexuality，stands out in a crowded market for its 30-years history of innovation and high standards. As a leader in the sexual wellness industry, FUN FACTORY has always been driven by a passion for pushing boundaries and creating devices that offer new experiences. From being the first to introduce medical grade silicone in sexual wellness devices to designing the world’s first waterproof and rechargeable vibrator, Fun Factory has consistently set new standards in the industry.

FUN FACTORY是一个成立于1996年的德国高端品牌，倡导一种充实、自由和有趣的性行为方式，凭借其30年的创新和高标准历史，在拥挤的市场中脱颖而出。作为性健康行业的领导者，FUN FACTORY一直致力于突破界限，创造提供新体验的设备。从第一个在性健康设备中引入医用级硅胶到设计世界上第一个防水可充电振动器，Fun Factory一直在行业中树立新的标准。

Now, Satisfyer and FUN FACTORY as the exclusive sponsors of APIEXPO 2025，will approach the Chinese market together with a dual brand strategy， with the hope of exploring the future of the sexual wellness industry together with global trade visitors through APIEXPO 2025.

如今，Satisfyer and FUN FACTORY 将作为2025 APIEXPO**赞助商的身份携手以双品牌战略的方式进军中国市场，，希望通过API平台，与全球贸易商一同探索性健康领域的未来。

In this interview, we have invited Mr. Sven Pelka, the General Manager of EIS/Satisfyer/Funfactory/Triple A Group in Germany, to share his views on the Chinese market and future plans.

本期专访，我们特邀德国EIS/Satisfyer/Funfactory/Triple A Group总经理Sven Pelka先生，畅谈对中国市场的看法和未来计划。

Q&A

1. 

API: With the rapid development of the China market and changes in views on sexuality among Chinese citizens, there is a growing demand for pleasure products. What are your opinions on the China market?

API: 随着中国的发展，随着中国居民的收入的增加和性观念的改变，相信在未来，越来越多的中国居民开始了解并使用情趣用品，作为世界领先的情趣用品品牌，您对中国市场有什么想法？

Pelka: 

China is undoubtedly one of the most dynamic and promising markets for the sexual wellness industry. As societal attitudes toward sexual wellness continue to evolve, we see an enormous opportunity to meet the growing demand with products that prioritize innovation, discretion, and inclusivity. 

中国无疑是性健康产业中最具活力和前景的市场之一。随着社会对性健康的态度不断演变，我们看到了巨大的机遇，即通过提供创新性、私密性和包容性的产品来满足中国市场日益增长的需求。

With our expertise and extensive portfolio, both Satisfyer and FUN FACTORY are well-positioned to contribute to this shift by providing high-quality, accessible solutions that cater to the diverse needs of Chinese consumers, while also offering universally valued benefits such as an unprecedent warranty and unmatched effectiveness.

凭借我们专业的知识，丰富的产品线和明确的定位，Satisfyer 和 FUN FACTORY 必将能够在此次变革（中国社会对性健康的态度不断演变）过程中做出巨大贡献，为中国市场提供高品质且易于获取的性健康产品和服务，满足中国消费者多样化的需求，同时提供前所未有的质保和无与伦比的高效服务。

Our focus on affordability, accessibility, and cutting-edge technology resonates particularly well with a younger generation that values wellness as part of their lifestyle. By leveraging our robust patent portfolio, which is the largest in the industry, along with advanced AI insights, we aim to offer products that are uniquely tailored to the preferences and expectations of this market. At the same time, our products are built to the highest standards with body-safe materials, precision craftsmanship, and German engineering.

我们注重产品的高性价比、易获取性和尖端技术，这点与将健康视为生活方式一部分的年轻一代特别契合。通过利用我们在行业内规模强大专利组合以及先进的AI洞察能力，我们旨在提供专为满足中国市场偏好和期望而量身定制的产品。同时，我们的产品采用**标准打造，使用对人体安全级别**的原材料，、融合了德意志工匠精神的工程技术。

We approach the Chinese market with cultural sensitivity, emphasizing education and awareness to destigmatize sexual wellness. Our brand strategies have been devised with the local values in mind—focusing on health, well-being, and the importance of sexual wellness in the overall quality of life.

进军中国市场，我们尊重并理解中华性文化的敏感性，一直强调教育并为性健康正名。我们在制定品牌发展策略时，充分考虑了中华性文化价值观，重点关注健康、幸福以及性健康对人们整体生活质量的重要性。

2. 

API: Could you please advise some differences between the China market and the Europe market?

API: 在您看来中国市场和欧美市场有哪些区别？

Pelka: 

One of the key differences lies in consumer behavior. The Chinese market is very dynamic and evolving rapidly. While there is strong demand for suction toys in both markets, design and functionality are crucial factors in purchasing decisions. With an abundance of options available, consumers are increasingly drawn to products that combine quality with aesthetic appeal—items that not only perform exceptionally but also look visually attractive. In China, cute, playful designs tend to stand out significantly.

其中一个关键差异在于消费者行为不同，中国市场非常活跃且发展迅速，两个市场对吸吮玩具都有强烈需求，产品的设计和功能在消费者购买决策中起着至关重要的作用。面对众多选择，消费者越来越青睐那些将品质与美感相结合的产品——即不仅性能卓越，且外观也极具吸引力的产品。在中国，可爱、俏皮的设计往往更加引人注目。

Cultural factors also play a critical role. While European consumers are generally more open about sexual wellness, Chinese consumers prioritize discretion and privacy. This creates a strong demand for compact, travel-friendly products with subtle designs that emphasize privacy without compromising functionality.

文化因素也起着至关重要的作用。欧洲消费者通常对性健康持更开放的态度，而中国消费者更重视隐秘性和隐私。这催生了对小巧便携、设计隐秘且功能不受影响的产品的强烈需求。

To meet this demand, we’ve been developing new designs that blend stylish, approachable aesthetics with powerful features, and we’re thrilled to showcase these exciting new launches at APIEXPO 2025!

为了满足这一需求，我们一直在开发时尚、高性价比，且融合了美学与强大功能的新设计新产品，我们很高兴能够在2025 APIEXPO上展示这些令人激动的新产品！

3. 

API : Could you please reveal any future plans for Satisfyer and FUN FACTORY in the China market?

API :您能透露一下Satisfyer和FUN FACTORY在中国市场的未来计划吗？

Pelka: 

Satisfyer and FUN FACTORY are committed to expanding their presence in China through tailored strategies for this unique market.&n